Berlei

Berlei

We passionately believe every woman deserves to feel great, every day

Images may not be current stock available

We’ve spent almost 100 years perfecting our craft and researching what real women need and want. We are an Australian brand run by women, for women. At our heart we believe every woman deserves to feel her best, every day and we’re committed to supporting her.

Berlei started with two aunts making corsets at home in Melbourne in 1881, and has grown to an internationally renowned company with a fiercely loyal following. Right from the outset Berlei was progressive and technically innovative. In 1926 Berlei partnered with the University of Sydney to conduct an anthropometric survey of 6000 women to better understand womens bodies. The results changed the nature of corset making around the world.

In 1950 Berlei developed Australia's first maternity bra. In 1990, Berlei, in partnership with the AIS (Australian Institute of Sport) began testing and measuring ‘bounce reduction’ on elite athletes while performing different levels of activity such as walking, running and high impact sports. This lead to the support factor rating system to help women determine which sports bra they should wear during exercise. In 2010 Berlei celebrated fuller busted and curvier women with the launch of Berlei Curves, and the introduction of a new curvier in-store mannequin.

Berlei remains committed to supporting the modern woman, with pioneering products for breast cancer survivors, and ongoing research and development into new fabrics and technologies. We passionately believe every woman deserves to feel great, every day.

To see our entire range of Berlei, come in and see us at our Launceston store.