Combine classic French design with innovation and you get Lou lingerie.

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Since the 1950's they've been known for cutting-edge style, sophisticated colors and couture construction. Bras and panties feature embroidered mesh, floral lace, satins and ribbon trims. Each season brings exciting new collections of chic lingerie for the woman who wants great fit and European style.

Lou is best known for lingerie that is chic, stylish, feminine and sexy. While it is high in style, the lingerie is also well-structured and supportive. Lou bras and panties feature decorative details like embroidery, bows and Swarovski crystals. Collections like Music Hall, which includes demi-bra, thongs and boyshort panties are elegant enough to be part of your bridal wardrobe and yet still beautifully fitting and comfortable. Almost all of the styles are sophisticated and French-inspired. Other collections include Lou Code and New Look with sharp embroidery and couture detailing. Intrigante and La Petite Fiancee feature light, delicate embroidery with fun details like polka dots and tulle. Fee D'Hiver uses leavers lace and seductive pieces for a touch of sexiness. Garconne and Espieglerie is unique and creative using wild colors and tuxedo style stripes in some styles.

To see our entire range of Lou, come in and see us at our Launceston store.