Maximum shape, masterful design
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We started when there were no women’s workout clothes. We know, it sounds like a faraway land and time, but really it was March 13, 1977 in Arlington, Virginia. Our two founders were women in their 20s who loved to run but hated the strange-fitting men’s shorts they had to run in.
In the 30 years since, we haven’t strayed once from our original trail. We’re proud to say that every stitch we’ve ever sewn was intended for a woman.
We’ve learned a lot in the last decades about how to make clothes even better, especially when it comes to fabric technologies. Now other brands make women’s specific clothing, of course, but no other company participates in every aspect of research, design and production — from pattern room to running path — like we do.
In the last 30 years, we’ve also become obsessed with thigh rubbing, armpit chafing, cinching and pinching, which is how we created a four-part philosophy that inspires everything we do.