Maximum shape, masterful design
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We started when there were no womenâ€™s workout clothes. We know, it sounds like a faraway land and time, but really it was March 13, 1977 in Arlington, Virginia. Our two founders were women in their 20s who loved to run but hated the strange-fitting menâ€™s shorts they had to run in.
In the 30 years since, we havenâ€™t strayed once from our original trail. Weâ€™re proud to say that every stitch weâ€™ve ever sewn was intended for a woman.
Weâ€™ve learned a lot in the last decades about how to make clothes even better, especially when it comes to fabric technologies. Now other brands make womenâ€™s specific clothing, of course, but no other company participates in every aspect of research, design and production â€” from pattern room to running path â€” like we do.
In the last 30 years, weâ€™ve also become obsessed with thigh rubbing, armpit chafing, cinching and pinching, which is how we created a four-part philosophy that inspires everything we do.