Prima Donna

Prima Donna

It takes 10 seconds to feel the perfect fit.

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PrimaDonna’s roots go way back to 1865. For a hundred and fifty years, PrimaDonna has kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women who take a large cup.

PrimaDonna gives women who take a large cup the right support, always fits perfectly and creates an elegant female form – all the way up to a J cup. The result of expertise and especially unremitting passion.

In 2010 Van de Velde launched young sister PrimaDonna Twist. This lingerie collection puts a little more emphasis on foam cups, young styles and prints. It is a success story with a growing fan base.

The launch of the very first PrimaDonna swimwear collection in 2013 was the icing on the cake for women who take a large cup. Now they could also count on the very best at the beach and at the pool. PrimaDonna’s fit, quality and gorgeous designs.

In 2015, the brand celebrated its 150th anniversary.

Celebrating curves since 1865.

To see our entire range of Prima Donna, come in and see us at our Launceston store.