art on bare skin
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It all begins in 1948. "To reveal its whole beauty, lt begin by liberating the female body, declares Simone Pérèle, my grandmother, as she settle's her small corsetmaking shop in a Parisian building. But making again orthopaedic bras is out of the question! Her femininity and independent spirit naturally led her to a revolutionary idea for the time: combining comfort, seduction and creative audacity. Corsetry gave way to lingerie. Fashion should not be a trend! Respect for women was always a leitmotiv in her creations and innovations.
A core value that she shared with my grandfather; her husband, her other half, her other self. They carried forward together, side by side, hand in hand. She managed creation and design; he was dedicated to business development. A tandem, as brilliant as unexpected at the time. This philosophy, originated from an intimate comprehension of women, we choose to perpetuate it within our family company. This philosophy, we place it at the heart of every creation. - See more at: http://en.simone-perele.com/#!family_saga